Kate Middleton is a sight to behold at any royal engagements with her natural good looks and impeccable taste in fashion. What power must one have to be able to affect the income of powerful companies with one decision. Well ask Kate Middleton, as her outfit choices have boosted the sales of dozens of clothing companies.
Be it at a royal event or just spending some quality time with her three children, Prince George, Princess Charlotte and Prince Louis, the future Queen consort doesn’t fail to impress with her choice of outfit.
The Duchess, ever since joining the royal family, has consistently been the top royal fashion icon. And with only 3 months in 2020, she is way ahead on top. According to an online research, if online searches of the items Kate wears are to go by, she has been dominating from 2017-2019, and it is shaping out that 2020 will be no different.
Discount clothing retailer LovetheSales.com analysed every outfit worn by the Duchess of Cambridge and it was found that the outfits she’s sported throughout 2020 have lead to an 159% increase in demand of online shoppers looking to steal her style. In comparison, between 2017-2019, that number was only at 119%.
So, you might ask which Kate Middleton outfit exactly has been the most influential this year?
The answer would be the outfit she wore while on visiting Ireland with her husband Prince William. On the third day of their visit, the Duchess was visiting Galway and she went with a rather apt color scheme for the day.
Catherine stunned in a khaki Alexander McQueen trench coat, worn over the top of a green Suzannah London polka dot midi dress, teamed with a pair of suede Ralph Lauren boots. To top this masterpiece off, Catherine added a gorgeous gold buckle detail belt and a subtle green Jimmy Choo clutch.
Following the day out, online search for Alexander McQueen shot up by 233% and searches for trench coats rose by 93%.
Ladies and gentleman, the Kate-effect.