Back at the beginning of the year in January, Kate Middleton began her new project, titled Five Big Questions on the Under Five. The project was a survey made with the goal of better understanding and education future parents and children.
The Duchess even went on tour to promote the project, visiting Cardiff, Birmingham, Woking, London, Belfast and Aberdeen between 22nd January and 21 February this year.
And since then over 500,000 people have taken part in the survey, making it the biggest ever response to a public survey of its kind. This news was brought by the Duchess herself, as she is preparing to unveil the results this Friday.
Kelly Beaver, Managing Director of Public Affairs at Ipsos MORI, who conducted the study, said: “Ipsos MORI has been conducting research with the public in the UK for over 50 years, and we have never seen a response like we did when the 5 Big Questions was launched.”
And now 11 months later, Kate shared a video thanking everyone that took part in the survey, which you can watch on Kensington Palace’s social media channels.
In the video, she says: “Earlier this year we asked you 5 Big Questions about raising our under-fives. We wanted to hear what you think about the importance of the earliest years of our children’s lives.
“More than half a million of you answered that call, so we’ve taken your input and combined it with even more public research to produce the UK’s biggest ever study on the early years.”
She also touched upon how the global pandemic has affected us all, saying: “Later on this week we’ll share 5 Big Insights that we’ve discovered and I will take your questions. This is just the beginning and I want to thank you for starting a conversation because we’re all on this journey together.”
“Later on this week we’ll share 5 Big Insights that we’ve discovered and I will take your questions. This is just the beginning and I want to thank you for starting a conversation because we’re all on this journey together.”
Her work in the field of early years development has become a well of breakthroughs, tackling theories such as how addiction, homelessness and family breakdown can be traced all the way back to the earliest years of a person’s life.
The 5 Big Questions survey is just one part of a major body of research commissioned by The Royal Foundation of The Duke and Duchess of Cambridge and is being conducted by Ipsos MORI.
The research also has surveys that have been conducted before and during the pandemic, with the goal to find out how the health crisis has impacted families all over the UK.
On Friday, Kate will be giving a speech at an online forum hosted by The Royal Foundation and Ipsos MORI and discussing the full findings of this very successful project.