The Royal Family

Princess Kate Recruits ‘Love Island’ Alum For Latest Project

Kate, the Princess of Wales recently launched Shaping Us, a new campaign to promote the Royal Foundation Centre for Early Childhood.

One of Kate Middleton’s biggest projects in the last few years, her work for early years development, just added a few celebrities to its team of supporters.

On Wednesday Kate appeared on a new video shared on social media to promote the Shaping Us campaign, which was launched this week and is part of her work with The Royal Foundation Centre for Early Childhood.

“We often don’t realize it, but many aspects of our lives today have their roots in early childhood,” Kate said in the video.

In the video Kate was joined by several British celebrity supporters, which she called the Royal Foundation’s “champions”. Among them were podcast host and author Giovanna Fletcher, who hosted Kate on a special episode of her Happy Mum, Happy Baby podcast in 2020, and Love Island U.K. contestant Zara McDermott, who has since authored BBC documentaries about eating disorders and revenge porn.

After Kate we saw Fletcher appear and state that childhood experiences influenced “how we form relationships.”

Broadcaster Fearne Cotton then continue talking to the camera, saying that it also impacted “how we protect our mental health,” with McDermott adding “how we learn.”

Other celebrities that made an appearance in the video included former England rugby star UgoMonye, rapper Professor Green, DJ Jax Jones and England women’s soccer captain Leah Williamson.

Kate then finished off the video with: “Which is why our early childhood shapes the adults we become.”

There was also a caption attached to the video, and it read:”You may not realise it, but our early childhood shapes everything from the way we form relationships to the way we cope with stress. Huge thanks to our Champions for spreading the message!”

According to the Royal Foundation the Shaping Us campaign aims to “increase public understanding of the crucial importance of the first five years of a child’s life” and bring scientific interest into “one of the most strategically important topics of our time.”

This video comes after the royal quietly launched the official Instagram account for the Royal Foundation on Tuesday, and there have been dozens posts already shared on it, including a video of her speaking about the lasting impact that a person’s formative years can have on their later life.

Prince William Joins Kate To Launch Her Early Years Campaign

“Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives,” said Kate.

“But as a society, we currently spend much more of our time and energy on later life. Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.”

She added, “Because by focusing our collective time, energy and resources on these most preventative years, we can make a huge difference to the physical and mental health and happiness of generations to come.”

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