The Royal Family

The Clothes Brands George, Charlotte And Louis Love Wearing

Being a royal sure has its perks, one of them being having an endless wardrobe of outfits to choose from. And when your mom is Kate Middleton, the biggest royal fashion icon in the last couple of years, you are sure to have great taste as long as she is picking for you. And that is the case for the three Cambridge children, George, Charlotte and Louis. And the Duchess doesn’t shy away from reusing outfits for Prince Louis from his two older siblings.

Kate has impeccable taste for both herself and her children, for whom she usually goes for a more traditional look, which means lots of shorts for Prince George and Prince Louis. Royal rules I guess. All three children have become fashion icons thanks to their mom and might even overtake her when it comes to selling out items that they wear. The Kate effect has some serious competition.

So what might be their favourite outfits over the years? Here is a list of a few royal favourites.

Neck & Neck

Last year Prince Louis made his first steps in public at the Chelsea Garden Show, while wearing an adorable red stripe dungarees by Spanish Brand Neck & Neck. In a strange coincidence, this piece of clothing actually belong to his older brother Prince George and was the same outfit he wore when he made his first steps as well. Strange.

George, Charlotte And Louis Visit Mom Kate’s Chelsea Flower Show Garden

Elfie London

For his first birthday party portrait, Prince Louis wore a knitted jumper from London based childrenswear brand Elfie, however, it is thought this item was picked up by the Duchess a long time ago for Prince George initially, as the items are from a line that debut seven years ago.

Happy Birthday Prince Louis! The Palace Released New Photos To Mark Louis First Birthday!

G.H. Hurt & Son

This company had one of their biggest customer booms when one of their items, a traditional knitted shawl, was used by Kate as she introduced Princess Charlotte to the world outside the Lindo Wing.

introduced Princess Charlotte to the world outside the Lindo Wing


Prince Louis had multiple adorable photos from his first birthday photoshoot, with one having him in an adorable blue puppy jumper by childrenswear brand Trotters. Due to him, the items are now sold out, but worry not, as they still have the same jumper only with other animal options such as bunnies and sharks. Cute sharks that is.

Happy Birthday Prince Louis! The Palace Released New Photos To Mark Louis First Birthday!

Cath Kidston

Another item that made a boom when worn by a royal, was the iconic toy soldier tank top that Prince George wore for his last official Christmas portrait before his baby sister Princess Charlotte was born. Because of that adorable picture the item, from Cath Kidston, has been re-issued several times in different forms since then.

Prince Louis


For her second birthday, Prince William and Kate released multiple photos of Princess Charlotte in a sweet yellow Fairisle jumper from John Lewis. As soon as the photos hit the web, the item was sold out immediately.


This Spanish kidswear brand has become a usual sight for Kate’s children, as they own multiple items from them. Both Prince George and Princess Charlotte wore an item to Pippa Middleton’s wedding,  with Prince George sporting a whale jumper for an official 3rd birthday portrait, and Charlotte wearing a pretty dress on her tour of Canada.

Princess Charlotte


When Kate has a need for traditional designs, she goes to British brand Rachel Riley. An example of their items is the fit that Prince George wore to his sister’s christening, a smock shirt and cute little red shorts. That look drew many comparisons to an outfit that Prince William wore when he was a child.

Wiliam and George

Amaia Kids

First impressions count, so when Prince George went to see his newborn sister for the first time, he wore an Amaia jumper. Later on, on the Queen’s 90th birthday, Princess Charlotte rocked a pink dress from the same brand. For her first day of school, she also wore a coat from it.

Kate Middleton, Princess Charlotte, Prince George, Prince Harry and Prince William
Princess Charlotte nursery school


And the most iconic royal fit ever. Remember when Obama, the U.S. president at the time met with Prince George, who was casually rocking a customized robe. Well, it came from the brand My 1st Years, and the full outfit comes with silk pyjamas and velvet slippers. Truly sending a statement there George.

george and obama

READ NEXT: How Kate Keeps George, Charlotte And Louis In Check

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