The Duchess of Cambridge paid a visit to Family Action in London to launch a new charity hotline, all the while looking absolutely stunning in a green dress. There Kate had the chance of meeting the staff and volunteers from Family Action, a charity that supports anyone struggling with issues ranging from relationship difficulties to mental health.
Fans quickly took note of the Duchess’ sophisticated outfit choice, and theorize that the dress is actually a modified version of a 550-pound dress by Beulah London. Besides the dress being a style hit, there is also a bigger and more meaningful meaning behind the brand and the reason why the Duchess has decided to promote the company.
The brand was created by Lady Natasha Rufus Isaacs and Lavinia Brennan after they took part in a volunteer mission in Delhi in 2010. During their trip, they met with women who had been trafficked into the sex trade and saw first hand how their lives had been torn apart.
After their experience, they decided to combine their love of fashion with their new passion for the cause, so they set up their own ‘luxury womenswear brand with a social conscience’.
Their website states: “In 2010 we embarked on a volunteer mission in Delhi, helping transform the lives of vulnerable women who had been trafficked into the sex trade against their will. It proved to be a mission that would transform our lives too.
“We experienced first hand the awful effects that modern-day slavery imposes on innocent lives. But we also learned how by helping others find opportunities and employment, small acts of kindness can carry a truly significant impact of providing hope for the future.
“Instantly compelled, the seed was sown to educate others on how they can help break the cycle of poverty for these women. Simultaneously, we were inspired to contribute to something greater than ourselves whilst doing something we loved…
“Beulah was born.
“A luxury womenswear brand with a social conscience. Every beautiful garment we sell helps us support vulnerable women through employment.”
So you might see why Kate went with the Yahvi dress for her visit to the Family Action’s headquarters in Forest Hill today.
It is described as “modest and refined” and “leading to a floaty skirt with button detail and split to give great movement.”
The helpline that Kate just helped launch, named FamilyLine, will provide support and guidance for parents and children. The charity is celebrating its 150th birthday this year and has helped a great number of people throughout its years of work. At the moment it supports about 45,000 families a year in Britain.
The Royals visit was hosted by David Holmes, the chief executive of Family Action, who is a member of the Duchess’s early year steering group as well. This group looks at ways of improving how society supports children so they have the resilience to cope with life’s pressures when they become adult, a.k.a. real life…
During her visit, Kate also viewed the Family Monsters campaign film that has been produced to mark Family Action’s 150th anniversary.
The campaign shed light on some not so obvious problems that many families face, such as debt, addiction, lack of time together, relationship issues and mental health issues.
Mr Holmes said: “We are so grateful to the Duchess of Cambridge for visiting Family Action’s services today, for her interest in our work and addressing family pressures and for officially launching Family Line.
“The Duchess’s support will encourage many more families to talk about their ‘family monsters’.”