Prince William and Kate keep the public updated on their personal and professional life via their social media accounts. And now, the couple has decided to add an even more personal touch to their online platforms. They changed the display name on both their Instagram and Twitter pages; from Kensington Palace to The Duke and Duchess of Cambridge.
Below, the biography section reads: ‘The official Instagram of the Duke and Duchess of Cambridge, based at Kensington Palace.’
The @kensingtonroyal handle was created back in January 2015 as a joint account for Prince William, Kate and Prince Harry. After Prince Harry and Meghan tied the knot in May 2018, they created their own Instagram account (now inactive), @sussexroyal. Prince William and Kate’s Instagram account boasts with 11.8 million followers, while they have 1.9 million on Twitter, where the royal fans can keep up with the family’s activities.
It is unknown why the royal couple has updated their social media display names. However, it may have something to do with their increasing profile online recently.
Just on Monday, they shared a video on their accounts, which features celebrities like Dua Lipa, David Tennant and Anthony Joshua, highlighting the importance of mental health during the coronavirus pandemic. They recorded a special message in honour of Mental Health Awareness Week.
For the online appearance, Duchess Kate looked effortlessly elegant in a red and white dress from Beulah, accessorized with a pair of drop earrings.
The message was broadcast across every radio station in the UK on Monday 18 May at 10:59am, including national and local, for the first time.
“We’re all connected. And sometimes just talking about how you’re feeling can make a big difference,” William said in the recording.
Kate continued: “If you’re struggling, it’s important to talk about it. Or if someone you know is acting differently, it’s OK to ask how they are. Use this moment to send a message.”