A report claims the two royals have direct input in what gets posted. “It was Meghan’s idea to have white borders on all of their photos.”
At the start of the year, Meghan Markle and Prince Harry kicked off their very own Instagram account, branching off from the @KensingtonRoyal handle they had previously shared with Kate Middleton and Prince William.
Since its inception, we all saw that this would not be a regular royal Instagram, as the profile doesn’t only post photos from the couple’s public engagements and important meetings, oftentimes posting white-bordered posts ranging from inspirational quotes to charities worth highlighting.
And the answer to why this is like this is quite simple, ever since the idea of a @SussexRoyal was pitched, Prince Harry and Meghan have been “hands-on” in handling it, especially the Duchess.
Royal reporter Omid Scobe told Yahoo Style UK about where the idea to feature a different group of causes every month came from. “One of the ideas that came up in a brainstorm that both Harry and Meghan were involved in was to follow a different group of charities every month, giving small grassroots-led initiatives a platform to really promote themselves to the world and be noticed by the world,” Scobe explained.
“Harry and Meghan were so hands-on at the beginning of the Sussex Royal Instagram account,” the reporter added. “They looked at a different colour palette to choose the exact royal blue for their banner and their logo. It was Meghan’s idea to have white borders on all of their photos. She even knew about Instagram algorithms.”
Meghan had a great media presence before becoming a royal-having her personal blog, multiple Instagram accounts that were all active, so it comes as no surprise that the Sussex Instagram has been handled so well.